10 March 2022

Cookie Monsters: why words matter when creating trust in technology

At Big Trust, we’re interested in creating trust between people and the technologies they use. Trust is a feeling. But it’s also the ability to verify that a relationship is trustworthy. “Cookies” is an example of a technology that many people don’t trust. Here’s one reason why.

Read More
Platform Changes

03 February 2022

Objectives vs Results

John Doer is a famous venture capitalist worth billions of dollars. As a partner at Kleiner Perkins, he steered early investments into Netscape, Amazon, Intuit, and Google, to name a few. He’s like the Mick Jagger of venture capital: a lot of hits, and he’s been around for a long time.

Apart from picking winners (and being a passionate crusader to end climate change), he’s also known for believing in the idea of Objectives and Key Results. He wrote a book about it called Measure What Matters. Doer also coached Google to build all of its strategies around a simple concept: gold can be found by comparing well-crafted business objectives with accurately measured results.

Read More
Economic Goal
Like the sound of that? Sign Up to be the first to try it out.